The Oreo "Dunk in the Dark" campaign, which took place during Super Bowl XLVII in 2013, is a notable case study in real-time marketing and social media engagement. Here's a detailed case study of the campaign:
The Red Bull Stratos project, which took place in 2012, was a groundbreaking and widely publicized mission that featured Austrian skydiver Felix Baumgartner attempting a record-breaking freefall from the stratosphere. This case study examines the key elements of the Red Bull Stratos project and its impact on the Red Bull brand.
The Marlboro Man campaign, which began in 1954, is one of the most iconic and controversial advertising campaigns in history. It played a pivotal role in transforming Marlboro cigarettes from a struggling brand into one of the best-selling cigarette brands globally. Here's a case study of the Marlboro Man campaign:
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