Monthly Archives: October 2023

Maggi, the iconic brand of instant noodles and convenience food products, has achieved legendary status in the realm of marketing. Nestlé introduced Maggi to the Indian market in the early 1980s, and it swiftly became more than just a quick meal option; it became a cultural phenomenon

The "Pepsi Challenge" was a famous and influential marketing campaign launched by Pepsi in the mid-1970s to challenge Coca-Cola's dominance in the cola beverage market. Here is a case study of the "Pepsi Challenge" campaign: